Queenstown New Zealand Accommodation and Activities Guide. Queenstown is New Zealand 's premier destination resort.

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QUEENSTOWN CAFÉ OWNERS EXPAND

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August, 2021

A hospitality operators seemingly taking over Queenstowns café and

deli scene one flat white at a time.

Less than four years after opening Franks Eatery, in Remarkables Parks

Ramada Hotel, Franks Hospitality Groups about to open a sixth outlet.

Last month it opened its fifth venue - Coco Cabana by Franks, in the

Ramada Central hotel.

In late September its planning to open 11th by Franks, its largest

offering, in the Kawarau Park precinct behind the Queenstown Country

Club retirement village.

Originally, each outlet started with Franks, but to avoid confusion, as

there are now so many, theyre all & by Franks.

The first four, in starting order, are Eatery by Franks, Pantry by Franks,

in the nearby Wyndham Garden Hotel, Go by Franks, a pizza outlet

beside Eatery, which opens when Eatery closes, and Market by Franks,

in the LQ by Wyndham hotel, also at Remarkables Park.

Franks Hospitalitys owned by couple Tori and Aaron Lethbridge, who

started with a cafe in Masterton, and Safari Group owner Rob Neil,

whose hotels host the first five outlets.

Aside from their pies, burgers and scones, the outlets all serve

Christchurch-roasted Underground Coffee.

We have a group of baristas who even get flown up to Christchurch to

get regular training, Franks Hospitality marketing and PR manager

Kristel Maroszek says.

She notes many staff work at more than one outlet, which not only

offers them variation, but from a marketing point of view they get to

promote other venues.

Neil says he takes a mentor ship and governance role.

I invest in young people, and [Tori and Aaron] are spectacular at what

they do.

Aaron says theres no secret to their success.

Its all happened organically through a bit of hard work, imagination

and action by creating something we are proud of, and building on that.

We never imagined we would have this many proper ties, but when

you have a great support system and great people around you, from our

loyal customers to key staff and our partner, Rob Neil, it gives us the

confidence and drive to grow and create something really special.

As for Covids effect, Tori says it reinforces their return business ethos,

where we try and be so good that customers will return again and

again, eliminating the reliance on tourism.

Theyve got through the worst of it, she adds, by offering value.

Source: Mountain Scene

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